Tony Love would like to promote to the young Urban demographic, ages ranging from 5 to 35, that playing guitar and bass guitar is an important ingrediant in records of popular Hip Hop artists and producers. Guitar and Bass guitar actually help to make Hip Hop and Urban records sound better and sell more units. After realizing this, this generation of youth would probably be more inclined to start purchasing and trying to learn how to play these instruments, just like Chuck Berry, B.B. King and Jimmy Hendrix did when they were kids, because they were influenced by the guitar heroes of their generation. Many of the kids in this Urban demographic don't realize that some of the music they're hearing from their favorite artist of today is being played live by musicians like Tony Love. There are actually no guitar heroes in the Urban and Hip Hop genre that are being represented in promotions by music stores and popular music publications today. Tony Love would like to change this with the help of the Guitar Center, popular equipment companies, and music publications.
With the Guitar Center as primary sponsor he will teach young people in the urban market that guitar playing is cool. Recording star Akon believes that Tony Love is like the next black Santana. With Tony’s credits on twenty seven albums, with 18 million record sold, Tony is fast becoming a force in the world of guitar.
The television show will be constantly moving from venue to venue and the audience can get a real experience of the musician’s life. Interviews with music producers, videos and musical instruments will show the real nature of the business, the people that provide the entertainment and the positive messages of the poetry. As a sponsor you are connecting with a company that is creating lots of excitement and enjoyment. This show is busy and fun and with something different to see at all times and this gives the show more depth.
Product Placement - On the artist in the form of products worn or used Corporate sponsor products and logos will be shown on the show in the form of signage, commercials, product demonstrations and videos. The sponsor can buy a whole show or part of the show that would be dedicated to their product line Demonstrations through performance will be a keynote in all the cities where Guitar Centers are located. Like the NAM Show, we will set up tours sponsored by Guitar Center and affiliated companies, lighting, sound, drums, guitars, and all things you sell in your stores. In addition, beverage companies, fashion, clothes and cosmetic companies can participate according to the same model.
Commercial 30 second spots are available to each advertiser. Spots will be created by the advertiser if they desire, but we can also create ads that integrate product within the show format as well. There will be four to six spots per episode.
Banner Banners visible during videos and show segments can be matched to products and services used during show demonstrations and discussions.
Video DVD Product Placement Sponsors can purchase title sponsorship for Video DVDs, place product within the videos as well as DVD jewel cases. The sponsor can have a commercial spot placed on the DVD as well. The sponsor can also purchase the entire DVD to give away or sell.
Internet Individual show segments can be shown as video on the TLMP Internet site. The site will also include all sponsor website links. In addition, visitors can sign up as TLMP members and receive free gifts and coupons from sponsors. Members will also be able to watch the show online free of charge. Non members can get a short segment of video but all sponsor logos will be provided. Other opportunities to promote the site with free membership would send prizes and gifts, coupons and information to people that register at other sites, contribute to charities, top up on cell phone minutes or purchase ringtones. We could even create signature ringtones using some of our guest groups and musicians. We will also be able to promote the show and sponsors on the websites, as well as distribute information at concert events.
Magazines The Phoenix magazine Xpost will get artists featured in magazines such as Esquire, Essence, Vogue, possibly Oprah’s magazine and they will promote the sponsor. In addition, these magazines can do shared advertising and put TLMP artists on the same page as well as the cover. Tour Program and other advertising on radio, television, magazines will mention brought to by Guitar Center. This is a naming rights situation.
